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Local SEO Strategies To Improve Rankings

Now that more and more people are discovering the joys of hiring an SEO Consultant to help them rank in the search engines, it has become more difficult than ever to get ranked. Thankfully though, there are a couple of tips that you can use to boost your position in that local search. In this article I want to run you through seven ideas that a company is likely to use to help you achieve those rankings:

Get a Google Places Listing

If you don’t have this then you are going absolutely nowhere in the search engine rankings! This is the thing that is going to be the first that people see when they head to the search engines and look for your type of service. If you aren’t there, they won’t purchase from you. You may need to hire a local Seattle SEO Company to do this as it is quite difficult to get the right content in these listings to make them work.

Earn Local Links:

Earning Links from Local websites or bloggers is one of the best approaches you will see. Here are some of the search queries which can be utilized to find such opportunities:

Keyword + “magazine”
Keyword + “write for us”
Keyword + intitle:interview
Site:gov “discounts”
Site:gov “targeted city + services”
“Targeted City”+ ”Nominate a Business”
With the help of such queries, we can get tons of opportunities to build relationships with the webmasters and get a backlink for the website.

Sign up for Social Media accounts.

These are incredibly important for a number of reasons. Firstly, when it comes to SEO they give you a nice link. As you may well know, search engines are placing a greater focus than they have ever done on social media rankings so you need to be here. Try to get at least on the top ones i.e. Facebook and Twitter. Remember, this will also allow people to share your links around, which is going to be even more beneficial to you! In addition to this, it provides you with a nice place for your customers to get in touch with you an provide suggestions on how to improve your business. Again, this is going to be HIGHLY beneficial, although not so much when it comes to SEO.

5. Actually, have a high-quality website which lists the services that you offer. Ensure that it gets updated often. Remember, the search engines absolutely love websites which are updated often and will rank accordingly. If possible, try to put a blog on it. This is a great way of communicating with customers, getting links to your sites and of course keeping your site updated.

6. Mention your business address on your site. You will be surprised at how few people actually remember to do this. Remember, if you don’t have your address listed then the search engines won’t know where you are located.

7. Encourage people to leave reviews for you when they have used your services. This will show that your company is popular and thus you will climb quickly up those search engine rankings.

8. Competitor Backlink Analysis: This approach will need a little research on what your competitors are doing. Performing competitor research will give an insight into some of the backlink opportunities which can help to improve local results.

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