For quite a while, Big Blast Australia did not have a best looking website for showcasing of their products and services. The website lacked basic SEO architecture and it content on the website was least compatible for the search related keywords.
The website did not have best of Search Engine result ranking as it lacked proper keyword planning. Title tags and Meta description gave little information about the business of the company and aspects like low text to HTML ratio and broken external links has affected website’s performance quite comprehensively.
Big Blast Australia was determined to enhance the performance of their website in terms of search rankings and therefore they hired Radius Inbound to turn their website SEO friendly and get higher rankings of SERP.
We at Radius Inbound had confidence in mapping the correct content strategy in respect to enhancing the SEO visibility of website. To begin with, we utilized Big Blast Australia’s identity and related business keywords to create website content for attracting visitors on the website. Based on the keywords, we created off-page SEO strategy for Big Blast to develop articles, blogs and guest posts to create more backlinks for their website.
Radius Inbound’s SEO specialists needed to think of the best methodologies to get it going. From broad research on keywords to enhance the popularity of the website, Radius was determined to enhance their online presence. To elevate the image of Big Blast online to potential clients, we created a user friendly website equipped with best content, images, and call to action along with social media plug-ins.
The on-page optimization along with Off-page SEO activities steadily and slowly showed their effect and within 6 months, the website ranked on first page of Search Engine against related keywords.
The results of the strategic path taken by Radius Inbound were simply out of this world. Within only one year, the website ranked on first page of Search Engine against related keywords. Big Blast saw a significant rise in inquiries from the web and its popularity increased manifold. The bounce rate of website page decreased significantly and user engagement also increased significantly.