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Crowdfunding Project Improvement

Service by Radius Inbound

This Crowdfunding website is dedicated to provide a fundraising platform for the artists, designers, filmmakers, writers and social agents and more. They have started the company in 2015 and came out to us for full Digital Marketing services include SEO, Social Media and PPC. 

Project Detail

This Crowdfunding website is dedicated to provide a fundraising platform for the artists, designers, filmmakers, writers and social agents and more. They have started the company in 2015 and came out to us for full Digital Marketing services include SEO, Social Media and PPC. We started their campaign in mid of 2015 and worked for more than 1 year.

The Challenge for us was to target people from specific category and avoid over-targeting existing visitors.

Project DateJuly 2016
Crowdfunding Project

Client's Expectation

The Client’s expectation was clear from us as they want us to run PPC campaign that deliver results for them. They also wanted us to increase their social media engagements. They told us that they are getting lot’s of inquiries with their current campaign but they were not getting enough hits which are relevant so their main goal was to increase the relevant queries to promote their business.

What We offer

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Bigblast SEO

23% Bounce Rate

seo optimization

22% Less CPA

Monitoring Rankings

201% ROI

Impressive Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.