Were you waiting for that ultimate SEO festive guide for 2018 that is going to change the fate of your site? Well, the wait is over. And since SEO is ever evolving, you need to know about all the latest trends to stay in the game and boost your website. If you don’t update your SEO regularly, then your competitors will eventually go ahead of you. So if you are looking for the best SEO tips that are going to bring your online presence to number 1 then you are in the right place, take a look at some of the tracks that are a rage right now.
Find The Perfect Keywords
This might sound like an old tip, but one of the things that never change in the world of SEO is finding the right keywords that are the best suited for your content. If you want to do content marketing, on page SEO or even build a link then finding the ideal keywords is the basic step that everyone needs to do. You can use various tools like keywords planner for this thing. Make sure you use the words that are most searched by the people, however, make sure the keyword density is normal, overly congested content has very little readability.
Optimize the Images As Well
A lot of people ignore about the images that are present in their site. But it’s 2018 and now all the people are more drawn towards all kinds of visually content so what you need to do is to modify the ALT tag as well as the filename of the image. However, make sure your website allows you to change the ALT tag of the image. Not all website will let you do this thing. Once you do this, even the keyword searches will link to the images and eventually to your site. You can also use some lossless compression tool so that the image takes little time to load.
Boost The Back Link Profile
Link building is going to be the thing that shoots your site to success. In order to boost the backlink profile of the site that you run, you will need to reclaim all the lost links, some of the tools like monitor will help you to detect and at the same time recover the links that are lost by contacting the source. You can also start off by offering special discounts to the business partners and develop content using the skyscraper technique.
Make Sure You Track the Data
You will not learn what you need to improve if you don’t track the data and the traffic. How will you know whether your approach worked or not without tracking the data? Yes so if you want to grow your rank and get on top of the search results then you will also need to measure the results and keep a close tab on it. You need to monitor all the indicators of the key performance such as the search rankings, the click-through rates and last but not least, the most important of it all, the web traffic. These few parameters will help you identify whether you approach worked or not.
Summing It Up
There are numerous other things that you can do to your site to improve the SEP this holiday season. However this year is not for any of the shortcuts, you will need to approach it in a way that you stay in the game for a long time. The tips that are mentioned above will take time to get implemented properly, but once you get them done, rest assured they are going to stay. The search engines are getting more evolved with every passing year, and they aim to provide a high-end user experience, so if you want to stay in the league, then you need to succeed in the algorithms and make sure our objectives are in the same line with the searchers. Also, this year try to move away from all the spammy techniques that you have been using for so long. Good luck with building the dream SEO optimized site this year.