So what is PPC? Well, if you carry out a search through any of the major search engines, then you will notice that in the majority of the search results you have a selection of advertisements on the page too. These often appear before the organic search results on the page. Basically, PPC stands for Pay per Click, and each time one of these advertisements is clicked, the company has to pay a small bit of money to the search engine. Often you are able to select the budget you want to spend all day, which means that even small businesses can benefit from PPC advertising.
So why run this alongside your standard SEO campaign? Well, there are a number of reasons for this. Firstly, SEO is going to take a while to kick in, even if you used the best SEO Company it may take months before you start to see any movement in your rankings, don’t worry, this is perfectly normal. If you invest in PPC at the same time, you can climb to the top of the rankings easily, which means you will be taking in business now rather than a couple of months down the line.
Of course, it isn’t just to get ranked quickly. There are plenty of other benefits that you can look forward to when you run PPC alongside SEO. A major one is that PPC will allow you to find the keywords which convert well. This will allow you to work out the various keywords that you should be targeting in your SEO campaign. If people are clicking on your advertisement and not converting, then you shouldn’t really focus your SEO efforts on getting ranked for that specific word.
Remember, you cannot possibly rank for every keyword in your niche through Search Engine Optimization. This means that you could be throwing away a good chunk of business. Don’t worry though, PPC will allow you to get ranked at the top of the search engines for words that you don’t have the time to focus on, or the ones that are far too competitive to get ranked naturally for. Again, this is going to bring you in a substantial amount of business if used correctly.
Whilst I have given you a good sized chunk of information to take you forward in your Search Engine Optimization and PPC campaigns, it is obviously a fairly in depth subject and thus if you want to make it work for you, you will need to invest a lot of time and money. If you want to start driving traffic to your website sooner rather than later then I do suggest that you work with a company that has experience already in doing this. I am sure you will be able to find the perfect SEO Company for your needs.